Brands built with strategy, clarity and character.
Janette Martínez
Strategic Brand Consultant
Brand Strategy · Digital Experience · Creative Direction
Selected Work
A selection of brands and experiences shaped through strategy, visual identity and storytelling.
Royal Canin México
Digital Strategy · Social Media
Meliá Hotels International
Hospitality · Multi-brand · Digital
Current Projects
Selected brands I’m currently helping evolve through strategy, identity and digital experience.
Drogas Tacuba
Brand · Digital · B2B
Secretos de la Abuela
Brand · Digital · E-commerce
Meliora Gourmet
Brand · Social · Content
What I Do
Brand Strategy
Defining the direction, positioning and foundations that give a brand clarity and purpose.
Brand Identity
Translating strategy into distinctive visual systems, identities and meaningful brand expressions.
Digital Experience
Creating coherent digital experiences where brand, content and visual communication work together.
Let’s build something meaningful
Have a brand, idea or project in mind?
Let’s explore how strategy and creativity can move it forward.
Strategic clarity, creative thinking.
I believe strong brands are built at the intersection of strategy and creativity. My approach connects business objectives, brand identity and digital experience to create work that is clear, distinctive and meaningful.
A visual perspective
From the Journal
Ideas, observations and notes on brands, creativity and the spaces in between.